May I Drive Your Car?

What’s MIDYC all about?

What we’re saying about cars.

I started May I Drive Your Car? to explore quirky and fascinating aspects of car culture through unique stories, photos, and drives. Every issue, feature, and topic of discussion is meant to be interesting in a unique way.

If you decide to upgrade to paid

  • Archive access to past projects, No More Nice Cars and Speedster

  • You can comment and receive dedicated contact info

  • You get a copy of my Weird Cars ebook

  • You also get access to a Google Drive that includes current test data and supporting documentation for reviews

Here are some of my top stories from the past you can check out:

Who am I?

I’m a journalism graduate, independent creator and writer with experience in both media (Toronto Star Wheels, Autos, Petrolicious) and in copywriting / marketing (Can-Am Off-Road, RM Sotheby’s). My long-running Twitter has been linked to by The Autopian, Jalopnik, Hemmings, and other publications and have appeared on podcasts as diverse as Autoline After Hours with John McElroy and the Unnamed Automotive Podcast. I’ve interviewed people as diverse as Michael Schumacher and the Winnebago Man.

Who will enjoy MIDYC?

MIDYC is geared toward automotive creators, influencers, employees, and solo-preneurs who are either obsessed by or who work in the auto industry. Many current subscribers write about cars or have a vested interest in them either as a collector or enthusiast. In a down-to-earth way, I am as likely to explore a certain content trend as I am in writing about how a vehicle handles, appears in advertising, or how well it photographs.

Drives, Partnerships, and Collabs

If you're in the automotive industry and interested in working with me, please get in touch. In 2023 I’m hoping to arrange:

  • Meet & greets (virtual or in-person)

  • Short test drives (manufacturer, dealership, owner, collector)

  • Area: Eastern Quebec to Windsor, Ontario.

  • Sponsorships and affiliate partnerships (see below)


Monthly Sponsorships


    • July - Available

    • August - Available

    • September - Available

    • October - Available

    • November - Available

    • December - Available

  • PRICE: $1,250

To schedule a sponsorship or for additional information, email Michael Banovsky.

Week-long sponsorships are available for MIDYC. This is your chance to get in on the ground floor with an audience of car enthusiasts, design thinkers, executives, collectors, and automotive journalists.

What sponsors get:

  • The only display ad banner in every email newsletter sent for an entire month.

  • A post from the sponsor in a special section where you can (almost) freely plug your product/service. Talk to the MIDYC audience directly.

  • A tweet at the start and end of the month positively talking about your sponsorship.

  • At the end of the week, I’ll also post an item thanking and linking to the feed sponsor, and include their support on a dedicated Credits page.

About the MIDYC audience:

  • Typical weekday web page views: 7,500

  • Estimated monthly web page views: 25,000

  • Estimated RSS feed subscribers: 1,000

  • Twitter followers on my @banovsky account: Over 7,000.

  • Sponsorship is exclusive. Only one sponsor per month.

As an independent creator, I value your time, attention & support, and I appreciate any support you can offer. If you're interested in letting me drive your car, an interview, or sponsorship, please contact me.

Let's get this show on the road! 🚗💨

Subscribe to may I drive your car?

A contemporary car blog & newsletter.


Michael Banovsky

May I Drive Your Car? newsletter ⟿ • relentless writer, publisher, url finder