2022 THE 8 X JEFF KOONS
Forget spending $350,995 on an NFT you stare at on a phone when you can drive this special investment out to dinner
While BMW didn’t invent the “art car”, it certainly invested in the concept, popularized, and commercialized the hype created around its 1-of-1 machines. The next logical step—and quite an impressive one—produce a series of them.
At first glance, this may seem like BMW is “cheapening” the Art Car ideal, however, THE 8 X JEFF KOONS relies upon a team of highly skilled painters and craftspeople (some brought in from Rolls-Royce) and wholly different processes to realize both inside and out.
Ninety-nine (99) will be built in total, and for perspective, only four of these special models can be painted in a week. Each needs more than 200 hours just for exterior paint. How does BMW make this happen? Here’s what the company says about its process:
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