Hey there, 460 horsepower 2023 BMW M2. 👋 Will phone manufacturers be good at making cars? Playing Lego with Subarus to make a modern STI wagon & more.
Remember when I chastised Jaguar for not adequately covering its final F-Type models yesterday?
In comparison, for the M2 launch, BMW dropped more than 220 interior, exterior, and action images across nine galleries. The M2 is special, sure, but its forward-thinking parent company is all about those photo shoots for every new model.
If you manufacture products—especially if they’ve got 2-4 wheels—learn from BMW’s lead and invest in high-quality photography.
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