Hi, Abarth? I’d like a no-foam, no lid espresso con panna roadster to go, please.
A longer issue today, but hey—you were planning on checking out this afternoon anyway, right?
Tucked away in today’s newsletter is a six minute video of classic rally cars you may need 24 minutes to recover from. You’ve been warned!
When I started to dig into this Alfa Romeo 4C-based Abarth 1000 SP redux, I noticed two things. First, people not liking it and second, the fact Abarth made 50 original 1000 SPs from 1966-1970.
Abarth Classiche is making five of these new ones.
Today’s crop of automaker execs believe that “limited edition” has come to mean “fewer than the number of F-150s Ford sells”.
Speaking of Ford, the GT LM Edition I wrote about the other day? Twenty cars wouldn’t fill a Cracker Barrel parking lot, but to me, 20 owners of the same supercar is the upper limit.
Whereas the likes of Lamborghini or Porsche might pump out 250-1,000 examples of a preconfigured build without blinking and market the hell out of it as “limited”.
(Or maybe that’s just what the paint-to-sample folks want you to think.)
In a world of abundance, true rarity and uniqueness is special. In my opinion, a successful small project born within a huge corporation like Stellantis has won by simply being built.
It needs Campagnolos, though, asap.
Abarth’s release goes into full technical detail; what I can glean is it’ll be faster, louder, lighter, and less practical than a 4C donor car. Compared with an original, it’s more than twice the weight, twice the power, and slightly better top speed by about ~15 km/h.
At the end, Abarth casually says that if you want one, simply send ’em an email…
see more :: Abarth 1000SP (Wikipedia)
Not everyone has or should need a Phd in Trucknutnomics, and that’s why I’m a big fan of Marques Brownlee’s approach to this automaker reveal. Part filmed in person and part afterthought, he’s mostly speaking directly to the camera on (what looks like) a quiet hike, throwing out specs and his impressions along the way.
With the amount of software and gadgetry in cars these days, I always want to know what “tech” reviewers have to say and this is no different. Great approach to covering this kind of reveal.
In case you missed it…
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